Jake Schwarzinger

Content creator. Idea generator. Technology enthusiast. Leader in the global fight against cheese.

About me

Jake Schwarzinger

Communicator from St. Paul, Minn.

Graphic/UX/Web Design • Content Strategy • Email Design & Marketing • Social Media • Photography • Videography

“Jake is the guy you want sitting in on your brainstorming sessions. He's got a real gift for turning creative lightning bolts into practical web solutions. He's especially keen at creating interactive web tools that help the campus community understand and use the web. He graduated with a Mass Comm: Broadcasting major, minoring in Computer Science, so he has expertise from both the communication and technology worlds; he marries the two seamlessly.”

Mollee Sheehan, Director of Web Communications - Winona State University

Download Resume [PDF]

Work Experience

2014 -
Present

University of Minnesota

Web Designer & Multimedia Coordinator
  • Communication Strategy: Specifically Content, Multimedia, and Web/Social Strategy
  • Web Design: Manage, create, and design HTML websites within Drupal content management system (CMS) and traditional websites outside a CMS
  • UX: Design user-interfaces for web applications and HTML emails, and refine user experiences using Litmus testing for emails, and a lab for usability testing
  • Graphic Design: Develop and source content for web/social media/digital and print publications including copy, videos, photos, and graphics
  • Email Marketing: Develop HTML email templates, edit email content and send emails via Salesforce Marketing Cloud
  • Multimedia Production: Lead departmental videography and photography strategy, capture and editing of content
  • Writing: Responsible for coordinating, planning, writing and editing messages for various audiences via websites, emails, social media, print publications and more
  • Social Media: Integrate social media into departmental communication strategies & develop strategies that support student communities
  • Training: Train departmental staff on social media, CMS, and digital signage
  • Assessment: Utilize Google Analytics for website analytics, and data from our social media to provide staff with insights
  • Leadership: Manage design and multimedia interns, and lead departmental communication group
2012 - 2014

University of Delaware

Communications Specialist
  • Managed and developed: marketing & communication initiatives and campaigns, social media strategy & content, website strategy & content
  • Developed and implemented communication & marketing policies and plans
  • vServed as the primary photographer and videographer
  • Visually merged two departments (Office of Residence Life, and Housing Assignment Services) by creating one unifed brand, website and web presence
  • Collaborated with the University of Delaware Office of Communications and Marketing (OCM), and Information Technologies to redesign departmental website
  • Advised, guided and collaborated with faculty, students, and sta regarding university-wide and departmental communications projects and initiatives
  • Coordinated with the OCM to develop press releases
  • Developed, implemented and monitored the communications budget
  • Supervised communications student worker
  • Assisted in creation of departmental strategic plan
2011

Minnesota Department of Natural Resources

Information Officer

Saint Paul, Minn.
  • Updated and created new webpages
  • Promoted outreach events through photography and videography on the DNR website and social media

Technical Skills

ADOBE PHOTOSHOP

ADOBE INDESIGN

ADOBE ILLUSTRATOR

ADOBE XD

ADOBE DREAMWEAVER

ADOBE PREMIERE

HTML/CSS

DRUPAL

SALESFORCE MARKETING CLOUD

WORDPRESS

MICROSOFT OFFICE

APPLE IWORK

Education

2008-2012

Bachelor of Arts

Winona State University

Mass Communictions Major with Broadcasting emphasis, Computer Science Minor