Jake Schwarzinger

University of Minnesota

Web Designer & Multimedia Coordinator

• Communication Strategy: Specifically Content, Multimedia, and Web/Social Strategy
• Web Design: Manage, create, and design HTML websites within Drupal content management system (CMS) and traditional websites outside a CMS
• UX: Design user-interfaces for web applications and HTML emails, and refine user experiences using Litmus testing for emails, and a lab for usability testing
• Graphic Design: Develop and source content for web/social media/digital and print publications including copy, videos, photos, and graphics
• Email Marketing: Develop HTML email templates, edit email content and send emails via Salesforce Marketing Cloud
• Multimedia Production: Lead departmental videography and photography strategy, capture and editing of content
• Writing: Responsible for coordinating, planning, writing and editing messages for various audiences via websites, emails, social media, print publications and more
• Social Media: Integrate social media into departmental communication strategies & develop strategies that support student communities
• Training: Train departmental staff on social media, CMS, and digital signage
• Assessment: Utilize Google Analytics for website analytics, and data from our social media to provide staff with insights
• Leadership: Manage design and multimedia interns, and lead departmental communication group

University of Delaware

Communications Specialist

• Managed and developed: marketing & communication initiatives and campaigns, social media strategy & content, website strategy & content
• Developed and implemented communication & marketing policies and plans
vServed as the primary photographer and videographer
• Visually merged two departments (Office of Residence Life, and Housing Assignment Services) by creating one unifed brand, website and web presence
• Collaborated with the University of Delaware Office of Communications and Marketing (OCM), and Information Technologies to redesign departmental website
• Advised, guided and collaborated with faculty, students, and sta regarding university-wide and departmental communications projects and initiatives
• Coordinated with the OCM to develop press releases
• Developed, implemented and monitored the communications budget
• Supervised communications student worker
• Assisted in creation of departmental strategic plan

Minnesota Department of Natural Resources

Information Officer

Saint Paul, Minn.

• Updated and created new webpages
• Promoted outreach events through photography and videography on the DNR website and social media