About me
Jake Schwarzinger
Communicator from St. Paul, Minn.
Graphic/UX/Web Design • Content Strategy • Email Design & Marketing • Social Media • Photography • Videography
“Jake is the guy you want sitting in on your brainstorming sessions. He's got a real gift for turning creative lightning bolts into practical web solutions. He's especially keen at creating interactive web tools that help the campus community understand and use the web. He graduated with a Mass Comm: Broadcasting major, minoring in Computer Science, so he has expertise from both the communication and technology worlds; he marries the two seamlessly.”
Mollee Sheehan, Director of Web Communications - Winona State University
Work Experience
Present
The Science Museum of Minnesota
User Experience Designer & Developer
- Strategy: Communication, Marketing, Content, eCommerce, Multimedia, and Web Strategy
- UX: Design user-interfaces for public-facing website (smm.org, store.smm.org), leading design and content migration from Drupal 7 Content Management System (CMS) to Contentful CMS
- eCommerce: Designed and setup the online store via Shopify, manage the online store (excluding fulfillment), assisted with migrating the physical Explore Store gift shop to Shopify
- Email Marketing: Develop HTML email templates, edit email content and send emails via Wordfly
- Multimedia Production: Occasionally aid with video and photo production
- Assessment: Utilize Google Analytics for website analytics
I create and improve upon customer experiences (mostly digital) at the Science Museum of Minnesota. This includes designing digital exhibit experiences, websites, emails, and managing eCommerce user experiences. In 2019 I created the museum's online store, smm.org/store, and currently manage the Shopify e-commerce platform for the museum.
2019
University of Minnesota
Web Designer & Multimedia Coordinator
- Communication Strategy: Specifically Content, Multimedia, and Web/Social Strategy
- Web Design: Manage, create, and design HTML websites within Drupal content management system (CMS) and traditional websites outside a CMS
- UX: Design user-interfaces for web applications and HTML emails, and refine user experiences using Litmus testing for emails, and a lab for usability testing
- Graphic Design: Develop and source content for web/social media/digital and print publications including copy, videos, photos, and graphics
- Email Marketing: Develop HTML email templates, edit email content and send emails via Salesforce Marketing Cloud
- Multimedia Production: Lead departmental videography and photography strategy, capture and editing of content
- Writing: Responsible for coordinating, planning, writing and editing messages for various audiences via websites, emails, social media, print publications and more
- Social Media: Integrate social media into departmental communication strategies & develop strategies that support student communities
- Training: Train departmental staff on social media, CMS, and digital signage
- Assessment: Utilize Google Analytics for website analytics, and data from our social media to provide staff with insights
- Leadership: Manage design and multimedia interns, and lead departmental communication group
University of Delaware
Communications Specialist
- Managed and developed: marketing & communication initiatives and campaigns, social media strategy & content, website strategy & content
- Developed and implemented communication & marketing policies and plans
- Served as the primary photographer and videographer
- Visually merged two departments (Office of Residence Life, and Housing Assignment Services) by creating one unifed brand, website and web presence
- Collaborated with the University of Delaware Office of Communications and Marketing (OCM), and Information Technologies to redesign departmental website
- Advised, guided and collaborated with faculty, students, and sta regarding university-wide and departmental communications projects and initiatives
- Coordinated with the OCM to develop press releases
- Developed, implemented and monitored the communications budget
- Supervised communications student worker
- Assisted in creation of departmental strategic plan
Minnesota Department of Natural Resources
Information Officer
- Updated and created new webpages
- Promoted outreach events through photography and videography on the DNR website and social media
Education
Bachelor of Arts
Winona State University
Mass Communictions Major, Computer Science Minor
